More Europeans are changing how and when they travel. According to a new report from the European Travel Commission, many are skipping the busy summer months and heading out in the quieter shoulder season, especially in September. These travelers also prefer hidden gems over well-known tourist spots.
The latest “Monitoring Sentiment for Intra-European Travel” report found that 77% of Europeans plan to travel between June and November 2025. Of those, 55% are looking to visit less popular destinations, a rise from 48% in spring 2025. The data shows a clear move away from crowded locations, with more people chasing peaceful and affordable travel.
While July and August remain the top months for travel—both chosen by 25% of Europeans—September is now the third most popular month at 22%. Travelers are drawn by the mild weather, lower prices, and smaller crowds.
The trend points to a rising interest in shoulder season travel, when prices drop but the weather is still good. It’s also a way for travelers to avoid overtourism and enjoy a more relaxed experience.
Travel within Europe is still the top choice. About 65% of Europeans plan to take cross-border trips inside the continent, which is a 6.5% increase from last year. In total, 91% of people are planning holidays within Europe. Only 8% are considering travel outside the region.
The Mediterranean continues to be a favorite. Spain leads as the top destination, chosen by 13% of travelers, which is a 5% jump from last year. Italy follows at 10%, France at 8%, and Greece at 6%. These warm, sunny countries remain popular, but even there, travelers are seeking lesser-known towns and coastal areas.
Older Europeans show the strongest desire to travel. About 82% of those aged 55 and older are planning trips. For those aged 45–54, the rate is 79%, and 78% for the 35–44 age group. In contrast, only 66% of young adults aged 18–24 plan to travel. Many in this group report cost and lack of time as main barriers.
Despite worries about the economy, most travelers are sticking to their plans. Around 62% expect to keep their travel budgets steady through November 2025. Another 22% plan to spend even more. The most common budget range is €1,500 to €2,500 per person, which has gone up by 3% from the previous year.
Concerns over overtourism are also rising. Since summer 2024, the number of people worried about crowded tourist areas has increased by 3%. In response, 11% now say avoiding crowds is a key part of their travel planning, up 4% from last year. Only 45% still prefer famous tourist spots, while 55% now aim for more peaceful places.
This shift gives travel destinations a big chance. Places that are off the beaten path can attract more visitors by promoting unique experiences and offering better value during the shoulder months. Efforts toward sustainable tourism are also gaining traction.
Air travel remains the most popular way to get around, chosen by 53% of travelers. People like it for speed (27%) and cost (21%). But road trips are growing in popularity. About 32% now plan to travel by car, up 4% from last year. Cars allow more freedom and make it easier to reach quiet, remote areas.
When it comes to spending, most money goes toward accommodation (32%) and food and drink (24%). Age makes a difference here too. Travelers over 45 focus more on comfort and fine dining. Those under 35 spend more on things like outdoor activities, shopping, wellness, and lifestyle upgrades.
The report is based on traveler opinions from ten major European countries: Germany, the UK, France, the Netherlands, Italy, Belgium, Switzerland, Spain, Poland, and Austria. These insights help show how travel preferences are changing across Europe—and what destinations can do to meet new demands.
