Kennedy Watches & Jewellery has long been recognized as a key player in Australia’s luxury watch and jewelry industry. Established in the mid-20th century, the company has built a strong reputation for offering prestigious timepieces and fine jewelry to discerning customers. Known for its exceptional customer service and extensive brand portfolio, Kennedy Watches remains a trusted name among Australian luxury watch buyers.
One of the defining features of Kennedy Watches has been its close partnership with world-renowned brands, most notably Rolex. For many years, Kennedy Watches operated flagship Rolex boutiques in major Australian cities, including Melbourne, Sydney, and Perth. These stores became popular destinations for collectors and enthusiasts seeking some of the most sought-after watches in the world. The company’s expertise and strong relationships with such brands helped cement its status as a leading retailer in the premium timepiece market.
Recently, Kennedy Watches made headlines when it sold its Australian Rolex business to Singapore-based luxury watch retailer The Hour Glass for AU$90 million (US$58.8 million). This deal included four flagship Rolex boutiques located in prime retail spots such as Melbourne’s Chadstone Shopping Centre, Sydney’s Martin Place and The Star Casino, and Perth’s Crown Casino. The sale also covered leases, inventory, staff, and existing distribution agreements, marking a significant change in Australia’s luxury retail landscape.
James Kennedy, CEO of Kennedy Watches & Jewellery, explained that this move was strategic, as luxury brands like Rolex are evolving their approach to reaching customers. With the rise of direct-to-consumer sales models, brands may reduce reliance on local licensing partners in the future. Despite parting with its Rolex business, Kennedy Watches continues to operate a strong portfolio of more than 20 watch and jewelry brands, maintaining a significant presence in the luxury market.
Kennedy Watches is well-known for its focus on delivering exceptional customer service and creating a high-end shopping environment. Its stores emphasize personalized experiences and expert product knowledge, which have helped attract a loyal clientele. The company’s dedication to quality and service ensures that it remains competitive in a changing market where consumers expect exclusive access and tailored interactions.
The sale of the Rolex business to The Hour Glass reflects broader shifts in the global luxury retail industry. Regional companies like The Hour Glass are increasingly taking on important roles in brand distribution and customer engagement. This trend highlights how luxury retailers must adapt quickly to new technologies, changing consumer habits, and global logistics challenges. By focusing on a diverse range of brands and services, Kennedy Watches is positioning itself to thrive despite the evolving marketplace.
Kennedy Watches’ history of offering prestigious brands extends beyond Rolex. The company has also been associated with other luxury names such as Patek Philippe, Omega, and TAG Heuer. This wide-ranging portfolio allows it to cater to various segments of luxury watch buyers, from seasoned collectors to those purchasing their first high-end timepiece. The company’s ability to balance heritage brands with emerging trends has been key to its ongoing success.
Australia’s luxury watch market is competitive and dynamic, with buyers seeking not just products but also experiences. Kennedy Watches has consistently delivered on these expectations through carefully curated boutiques and knowledgeable staff. This approach strengthens its reputation and ensures that customers return for both service and selection.
Despite the changes brought on by the Rolex sale, Kennedy Watches remains committed to its role as a premier luxury retailer. The company continues to expand its offerings and explore new opportunities within the watch and jewelry sectors. Its adaptability and focus on quality position it well for continued growth in the Australian market.
Kennedy Watches’ impact on Australia’s premium timepiece market is significant. Its long-standing presence, strategic partnerships, and customer-first philosophy make it a notable force in the luxury retail sector. As the industry continues to evolve, Kennedy Watches is well equipped to meet the needs of modern luxury consumers while honoring its rich heritage.
