Google has released its 2026 Year in Search report, showcasing the topics and personalities that captured the world’s attention in 2025. The annual trend report highlights the searches that saw the biggest spikes over the year, offering a snapshot of cultural moments and popular interests.
Among the top trending searches are first-time Oscar winner Mikey Madison, actor and director Justin Baldoni, and fan-favourite book series The Hunting Wives. These topics reflect a mix of entertainment, celebrity milestones, and literary trends that resonated with audiences worldwide.
Mikey Madison’s rise in searches came after her award-winning performance, marking a major milestone in her career and sparking curiosity among movie fans. Justin Baldoni’s inclusion reflects growing interest in his projects, including acting, directing, and advocacy work. Meanwhile, The Hunting Wives captured readers’ attention with its gripping storytelling, resulting in a surge of searches for book recommendations and related discussions.
The Year in Search report also tracks cultural phenomena like music, streaming content, and viral moments. Taylor Swift’s latest hits were among the most searched songs of 2025, showing her continued dominance in the music industry. Fans turned to Google not only for entertainment updates but also for lifestyle and pop culture insights, illustrating how the platform serves as a central hub for real-time curiosity.
Google’s annual report serves as a digital time capsule, preserving a record of what people were thinking, watching, and reading throughout the year. By highlighting the fastest-rising search terms, the report provides insight into emerging trends, popular personalities, and the topics that defined 2025.
For content creators, marketers, and fans alike, the Year in Search is more than a list—it’s a reflection of cultural moments, shared interests, and the stories that captured public attention across the globe.
