Samsung Electronics has once again set the benchmark for innovation in digital signage, securing 12 prestigious awards at Integrated Systems Europe (ISE) 2025, the largest display exhibition in Europe. The company showcased a lineup of AI-powered, energy-efficient, and next-generation display technologies, reinforcing its leadership in the industry.
A Grand Showcase at ISE 2025
ISE 2025 attracted thousands of attendees, with Samsung’s booth standing out as a key attraction. Visitors were greeted with The Wall, a MICRO LED-powered display delivering an immersive anamorphic experience. The booth highlighted Samsung’s latest advancements across various sectors, including corporate offices, education, retail, hospitality, and entertainment.
Breakthrough Technologies on Display
Samsung introduced a range of cutting-edge signage solutions at ISE 2025, demonstrating how AI and sustainability are shaping the future of display technology. Some of the standout products included:
Samsung Color E-Paper: The Future of Energy-Efficient Displays
Samsung unveiled its Color E-Paper (EMDX model), an ultra-efficient digital ink display that consumes 0.00W of power when showing a static image. Ideal for retail stores, outdoor signage, and public transit stops, it offers a slim, lightweight design and cloud-based content management via Samsung VXT. The product earned multiple Best of Show awards from leading tech publications, including AV Technology, Digital Signage, and Installation.
HoloDisplay: Bringing 3D Signage to Life
Samsung’s HoloDisplay, which debuted at CES 2025, captivated audiences with its anti-distortion technology, producing a floating 3D effect. The display delivers brighter, sharper images and was honored with the Best of Show award at ISE 2025 by Installation magazine.
Transparent MICRO LED: Merging Reality with Digital Innovation
The Transparent MICRO LED display redefined viewing experiences with its crystal-clear, glass-like panel and high resolution. This breakthrough in display technology received the Digital Signage Innovation of the Year award from AV News.
Interactive Display: AI-Powered Smart Classrooms
Samsung showcased its 2025 Interactive Display, integrated with Samsung AI Assistant to enhance classroom engagement. With features like Circle to Search, this display simplifies learning and interaction. It won the Best of Show award from Tech & Learning, cementing its status as a game-changer in education technology.
The Wall: Command and Control with Precision
Samsung demonstrated The Wall’s capabilities in command and control rooms, where it facilitates real-time monitoring and decision-making. NASCAR now employs The Wall in its remote race control room, featuring a 32-foot-wide, 9-foot-tall screen for real-time race officiating.
Virtual Production Made Seamless
Samsung’s The Wall for Virtual Production (IVC model) was a highlight in the corporate broadcast sector. Integrated with ARRI cameras and Realtime Department’s digital solutions, this setup enables cost-effective virtual production without compromising quality. Andre Rittner, Business Development Manager at ARRI, stated, “Our collaboration with Samsung and Realtime Department has lowered the barrier to LED production, making high-quality virtual production more accessible.”
SmartThings Pro: Expanding IoT in Business
Samsung’s SmartThings Pro platform introduced advanced IoT automation, enabling enterprises to manage devices securely. New partnerships expanded its functionality across multiple sectors:
- Corporate: Cisco’s video conferencing systems integrate with Samsung’s 105-inch Smart signage.
- Retail: Nexmosphere sensors enhance customer interaction.
- Hospitality: ABB devices work with SmartThings Pro to personalize guest experiences.
A Record-Breaking Year for Samsung at ISE 2025
Samsung’s dominance at ISE 2025 was evident as the company surpassed its previous record, securing 12 industry awards, including:
Best of Show Awards (Future)
- Samsung Color E-Paper – AV Technology, Digital Signage, Installation
- HoloDisplay – Installation
- 2025 Interactive Display – Tech & Learning
AV News Awards
- Digital Signage Innovation of the Year – Transparent MICRO LED
- AV Project of the Year (Commercial) – Outdoor LED Signage XHB at Shinsegae Department Store, Seoul
Inavation Awards
- Applied Technology Award – Onyx LED screens at Pathé Palace, Paris
Top New Technologies (TNT) Awards (Commercial Integrator)
- All-Weather Display – OHDX Outdoor Signage (46” & 55”)
- TVs – 2024 HBU8000 Hospitality TV
- Video Monitors – QHFX 115” Smart Signage
ISE Stand Design Awards (EXHIBITOR Magazine)
- Sustainability Recognition XL (250m² or more) – Samsung’s eco-conscious booth design
Samsung’s Vision for the Future
Samsung’s success at ISE 2025 underscores its commitment to innovation, AI-driven solutions, and sustainability. As the digital signage industry evolves, Samsung continues to lead with energy-efficient, smart, and interactive display technologies that redefine user experiences across multiple sectors.
For more updates on Samsung’s groundbreaking technology, visit Daljoog News.
